Days before the presidential election, James Alefantis, owner of a local pizza restaurant called Comet Ping Pong, noticed an unusual spike in the number of his Instagram followers. Within hours, menacing messages like “we’re on to you” began appearing in his Instagram feed. In the ensuing days, hundreds of death threats — one read “I will kill you personally” — started arriving via texts, Facebook and Twitter. All of them alleged something that made Mr. Alefantis’s jaw drop: that Comet Ping Pong was the home base of a child abuse ring led by Hillary Clinton and her campaign chief, John D. Podesta. When Mr. Alefantis discovered that his employees were getting similar abusive messages, he looked online to unravel the accusations. He found dozens of made-up articles about Mrs. Clinton kidnapping, molesting and trafficking children in the restaurant’s back rooms. The articles appeared on Facebook and on websites such as The New Nationalist and The Vigilant Citizen, with one headline blaring: “Pizzagate: How 4Chan Uncovered the Sick World of Washington’s Occult Elite.”None of it was true. While Mr. Alefantis has some prominent Democratic friends in Washington and was a supporter of Mrs. Clinton, he has never met her, does not sell or abuse children, and is not being investigated by law enforcement for any of these claims. “From this insane, fabricated conspiracy theory, we’ve come under constant assault,” said Mr. Alefantis, 42
For more than two weeks, they have struggled to deal with the abusive social media comments and to protect photos of their own children, which were used in the false articles as evidence that the pizza restaurant was running a pedophilia ring. One person even visited Comet Ping Pong to investigate the allegations for himself. To combat the fake news tide, Mr. Alefantis has contacted the Federal Bureau of Investigation and the local police, and he has asked Facebook, Twitter, YouTube and Reddit to remove the articles. Yet the misinformation has continued to spread, growing into a theory known as #pizzagate that has traveled to Ireland. At one point, Comet’s staff counted five #pizzagate Twitter posts a minute. As recently as Sunday night, the Twitter message “Don’t let up. #PizzaGate EVERYWHERE” was reposted and liked hundreds of times. The 4Chan users immediately speculated about the links between Comet Ping Pong and the Democratic Party. Some posited the restaurant was part of a larger Democratic child trafficking ring, which was a theory long held by some conservative blogs. That idea jumped to other social media services such as Twitter and Reddit, where it gained momentum on the page “The_Donald.” A new Reddit discussion thread called “Pizzagate” quickly attracted 20,000 subscribers.
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