January 31, 2017

For Dairy Queen Investors

Ok guys time to tell you something I've never told anyone.

I went to Dairy Queen about 3 weeks ago and it made me depressed.

It was one of those Dairy Queens that sells burgers and shit. It didn't look any different than I remembered seeing it 10 years ago (well, they didn't have this game where you drop coins into water to drop onto some platforms and they give the money to starving black babies).

There was this sign there that basically had the whole history of Dairy Queen on it which, frankly, didn't impress me much; Started in the 50s, had about 3000 locations in the 70s, and then in the 2000s it had about 5700 locations worldwide.

Their catalogue of cake decorations had a bunch of out-dated shit (You could get a Shrek cake designed in 2004 or a design from 'Rio' (some Disney movie about a Toucan I very vaguely remember. It was dated 2015).).

Their operating machinery looked old and decrepit. They had these 20+ year old CRTs for holding orders. The receipts said stuff like "DOUBCHE" (for a cheese burger). It would've been a tier 3 place to catch a meal in 2004.

The girl behind the counter was some high-school aged Asian chick... I don't know why it made me so sad to be there; It basically represented everything I fear about getting old. I was only there to buy a cheeseburger and hot fudge Sunday for my mom... That mediocrity basically stuck with me the whole evening. I got triggered BY DAIRY QUEEN

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