If people like what you sell they'll not only come back for it but they'll come to you as opposed to other places. I would suggest trying to make New Orleans style snoballs (think of a snowcone, but where the stuff literally melts in your mouth), which might require a pricey shaving machine (look at Southern Snow for what I'm talking about) but are good as hell. Plus, make the ice and syrup yourself.
>Choose a good location, as well as good and consistent hours
I work at two places: one a little food truck and the other in a strip mall. Both sell the same stuff, just different locations and technically different businesses. Customers love our consistency when it comes to when we're open or not. The food truck closes from November to March, but the strip mall is open yearly. My suggestion for if you plan on being open yearly: sell other stuff, anywhere from cookies to t-shirts to donuts. That'll help keep people drawn. Also, if you plan on hiring employees they'll appreciate the consistency of hours, too.
>Engage with the community
This is the one thing that I personally like about my job. At the strip mall I get to talk to customers to the point of us practically being friends, and they love that. Having a personable attitude when dealing with people goes a long way, trust me. Another thing is run a social media account or two (Facebook, Twitter, Snapchat, anything) and don't make all of your posts business related. People love Denny's and Sonic the Hedgehog's Twitter accounts because they're entertainment + the regular advertising they're originally intended for. It's a kind of modern marketing.
That's the basic stuff. Running a snow cone joint isn't that hard once you know what you're doing and can be a lot of fun, but just be sure to know what all you'll need.
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